APPICS utilizes the power of social media influence by integrating
brand content into the ecosystem across varying categories. Each category has a representative, or
category director, who is an expert in their field that has built a reputation and audience on other
social media platforms.
Unlike other social platforms where every “like” is equal, whether
it's from Beyoncé or anybody else, through APPICS’ voting power feature, an influencer’s “like“ will have
a larger impact on the rewards due to delegated funds.